How to put string in tag in email body

Hi experts,

I have a requirement to give a dynamic link in the body of email.

the dynamic link may look like http://okucis96.od.cssdom.com:8001/sap/bc/webdynpro/sap/bs_ovp_bp?CREQUEST=000000000737&CRTYPE=ZCUSTCRE&ACTION=CREATE&IS_CREQ_MODE=X&WDCONFIGURATIONID=BS_OVP_CU_CL&SAP-CLIENT=100&SAP-LANGUAGE=EN

I have this link in a variable of type String.

How can i put tis in <a href> tag.

I tried the below code. Its not working.

data : OV_URL type string.

**code to get dynamic link into OV_URL

CONCATENATE '<A HREF="&OV_URL&">' OV_URL '</A>' INTO LS_OBJ_CON.

APPEND LS_OBJ_CON TO LT_OBJ_CON.

Output will be a hyperlink but the link will be something like tis-   saphtmlp://htmlviewer.sap.com/051Mei{P7jMYmAQBsfE7jG/&OV_URL&

Please suggest where im going wrong.

Thanks,

Kavya